Search optimization of a site

People which are engaged in promotion and promotion of sites, fine know, that now in the Internet it is possible to find ton of clauses{articles} on this subject, but often they contradict to each other, besides at all an abundance of the information on this subject, very much often it is possible to meet the most elementary mistakes connected to promotion of a site. The given review is intended, basically, for newbies and "prodvizhencev" an average hand, but will be interesting and useful skilled optimizatoram.

In given clause{article} I shall try to disassemble all process on kirpichikam. So, we shall start:

What is the search optimization?

To create a beautiful and functional site - 20 % from job which is necessary that he became effective. There is a plenty of means to lift attendance of a site, but the cheapest and reliable though also, search optimization is labour-consuming.

For what she is necessary?

With the help of search optimization and other actions it is possible to lift the site as a result of search searches about the first positions that will involve on your site of target visitors.

How it is possible to make it?

To raise{increase} the place as a result of searches it is necessary to pay attention to 2 parameters: relevance of a village and an index citiruemosti (IC)

What is the relevance?

Relevance is a conformity of your page to concrete search. In other words, the search robot, proceeding from the given parameter, will judge as far as your page is what is searched by the user.

How it is necessary to prepare for page?

The basic on what pays attention the search robot - quantity{amount} and frequency of keywords, i.e. on what will find your site. We shall take for example a site of the design company. In this case us searches connected with design will interest. For example: creation of sites, a web design, studio a web of design, development of firm style and cms. The given searches concern to the category high-frequency and rather competitive, i.e. will make the way on a top of a Yandex difficultly enough. Much easier, at least, on the first pairs to develop narrower and less competitive searches, for example: " creation the Internet of shop " or " a site vizitka ".

To pick up a keyword, we shall use service a Yandex direkt: www.direct.yandex.ru we Enter our search search, for example - " a site vizitka "

We receive results:

- A site vizitka 1508

- Creation of a site vizitki 206

- Development of a site vizitki 178

- Manufacturing a site vizitki 99

- An example of a site vizitki 35

- A site vizitka the best 12

- A site vizitka the companies 9

- cms a site vizitka 8

- A site vizitka to download 8

As we see from results of the search, the most popular are word-combinations: " a site vizitka " and " creation of a site vizitki ".

It also will be keywords with which we shall work.

The search robot at the analysis of page pays attention to presence of keywords in 6 various places:

1. The name. The most important determining parameter. (No more than 60 symbols). In him it is necessary shortly but to display informatively the maintenance{contents} of page, necessarily having switched on the necessary search words, for example:

" The company such - that:: a site vizitka. Creation "

In html a code of page it is necessary to write the name between tegami "title", i.e. the ready code will look so:

<title> the Company such - that:: a site vizitka. Creation </title>

2. The text of page.

In the text of page keywords should meet not less often than 3 % - 5 % from the text. It is desirable, that the text was not shorter than 500 words.

3. Meta teg - keywords.

Write down in him  the basic keywords, but do not forget, that with each word relevance of your page goes down. For example:

<meta name = "Keywords" content = " creation of a site vizitki, development, manufacturing, design, the price ">

4. Meta teg - Description

It is used by the some people poiskovikami (no more than 200 symbols). The given information will be deduced{removed} in search, as the description. If poiskovik does not use to the data tegom, he takes the first 200 symbols of the text.

5. Heading.

The heading is inside the text and looks so:

<h1> Creation of a site vizitki </h1>

The second heading in the text will be designated, as H2, and so on.

6. Links.

It is taken into account as well the text in links to your page. But it does not mean, that it is necessary to stick round its{her} proceeding links to other sites.

What is IC?

IC it is one of the main parameters who is taken into account at drawing up of results of search search. He defines{determines} quantity{amount} and quality of your links on other sites. I.e. the search robot operates by a principle - " the more links to a resource, the he is more interesting "

How to lift IC?

The most simple answer - to place on other sites the links. But not so all is simple. Your link will be differently appreciated by the robot depending on a site on which is.

What estimates the robot?

- IC a banishing site: the more IC, the above and weight of the link

- Quantity{Amount} of links on page: the less than other links, the above weight of the link

Whether the text of the link is important?

Yes it is important. In her there should be keywords. For our example it will look so:

<a href = "vizitka"> a site vizitka </a>

Pay attention, that is taken into account the search begins with what letter (header or capital). The majority of users of search engines is written with searches from the small letter.

What is the exchange of links?

Many sites are engaged in an exchange of links. The exchange of links can bring to you not only the target traffic, but also lift IC a site. And still{even} to help to remove you from search base or to predict other penal sanctions if will vary with all sites successively and to not observe a rule of search engines.

With whom it is more favourable to vary links?

With sites of your subjects, at which high IC (to learn{find out} it it is possible, having downloaded Yandex toolbar on their site) and a small amount of links on page.

With whom it is less favourable to vary links?

With sites with low IC, with the domain of 3-rd level, located on a free-of-charge hosting, with a plenty of links on page.

With whom it is not necessary to vary links?

With sites which deliberately block access of search robots to page with links. Unfortunately, to learn{find out} about it not always it is possible.

What registration in catalogues gives?

First of all - increase IC. Target visitors seldom come from fine catalogues, owing to small attendance, and in large catalogues in general your link is lost among set of others.

It is necessary to pay attention, that some catalogues put not the direct link to your site - with them at all it is not necessary to work.

How it is possible to receive not the return link to a site?

Labour-consuming, but a fair and effective way - a spelling of interesting clauses{articles} and reviews which with pleasure are placed by managers of large sites. Besides inflow of target visitors increases.

That it is not necessary to do{make}!

Poiskoviki can quite punish your site if will find out, that you it is malicious wind an index of citing. Especially it concerns participation in automatic systems of an exchange of links. Also poiskoviki do not like too big frequency of keywords in the text and the name, a spelling of the text color of a background, etc. All this is considered a search spam which detection can lead to to that IC will null yours or will remove a site from search base.

Yet it is not necessary to exchange links with not thematic resources, and it is even worse - to arrange a dump of links. In - the first, it will not bring to you target visitors, and in - the second, it you will disturb a use policy search engines. Finally, the given rules not such and severe - need to be respected them.

There is a plenty of fair ways of promotion, combining them through 1 - 2 months you will see fruits of the work. As they say, road will master going.

Creative to you of successes!